Pro:Direct Sport Deal Announced

AFC Telford United are excited to announce a new partnership with Pro:Direct Sport, who will become the club’s Technical Kit Partner.

The 3 year deal, which starts in May 2023 will see Pro:Direct produce the official Puma kit and training wear for our supporters, teams across the club and Foundation for the 2023/24 season.

Established in 1981, Pro:Direct founded the world’s largest football store in 1999, offering shipments from the UK, Europe and the US to over 200 countries.

With long-standing relationships with the world’s leading sports brands including Nike, Adidas and Puma, Pro:Direct are able to offer an unrivalled supply of footballing goods.

Football Operations Manager Luke Shelley, said: “We’re delighted to welcome Pro:Direct to the football club and are really excited to be working with them over the coming months to launch a range of kits and training wear.

“This partnership is an excellent opportunity for us to bring some flexibility to the business with Pro:Direct bringing the biggest and best sportswear brands to the club”

With the 2023/24 season as our 20th season since reformation, this deal allows us to celebrate with some special anniversary memorabilia becoming available for supporters.

Adam Parker, Category Leader of Clubhouse and Partnerships, said,

Pro:Direct Soccer are delighted to announce that we will be working with AFC Telford to provide them with a Premium Puma kit.

At Pro:Direct we have a mission to serve the sport through speciality, quality of service and expertise at every level. Our efforts are focused on bringing excellence to the player, the club and the surrounding community. AFC Telford, with its community focus, is a perfect fit for our brand. We look forward to supporting the club with their work to bring the club into the heart of the community and helping the community to reward the club through our Clubhouse Kickback plan

The partnership with Pro:Direct includes exclusive benefits and discounts for AFC Telford United supporters and academy players.

More details regarding events and special activities to celebrate our 20th Anniversary Year will follow in the coming months.

The club would like to thank previous long-standing partner Sporting Touch for their support over the last three years.

For more information on Pro:Direct please click here

Pro:Direct Sport Deal Announced

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