The choice is black or white.
We are proud to unveil our kit for the 2026/27 season, marking a return to Adidas for the first time since the 2014/15 season, and we believe it will be a popular move to once again be wearing the three stripes.
The kit release video, produced by Hariley Digital, features Bucks’ manager Kevin Wilkin as the narrator and showcases the designs of an all-white home kit with black trims and a rubberised Bucks logo on the chest.
Our away kit marks a first for the club, with an all-black design featuring white trims, effectively a reversal of the home shirt.
We believe both designs are striking in their simplicity, but it always pays to be prepared.
In case of any potential colour clashes, we will also have a pink third shirt to be worn with black or white shorts or socks, depending on the opposition’s colours.
Kevin’s words in the video refer to what our shirt symbolises and how our teams represent the town of Telford.
In the same way that the Iron Bridge spans the River Severn and links generations, the inclusion of the Telford flag on the shirts that all our teams will wear this coming season will span the AFC Telford family of teams.
The flag, which features the iconic structure, was chosen as the winning entry in a competition run by Telford and Wrekin Council in 2025 to find a new flag design to represent the town, and will appear on the yoke, beneath the neckline on the reverse,
Amelia, the designer of the winning flag, appears in our video, wrapped in her design. We are thrilled that Amelia’s design will appear on the shirts worn by all of our teams, from the men’s first team, our women's and girls' teams, our youth teams and our pan-disability team.
Club sponsors Capgemini, ATW Couriers and Fluid Power Supplies all feature on the men’s first team shirt, and all replica shirts available for purchase will feature these logos, too.
Our thanks go to everyone involved in bringing this project together, from those involved in modelling the kit to the conception of the shirt design and the launch video.
After all that, here’s the bit you really want to know:
Shirts can be pre-ordered via the online club shop, accessible through our website and smartphone app, and payment instalments are accepted via Klarna.
A range of club leisurewear and training kits will also be available in due course.
All we need now are some matches to wear the kit in, and the wait will soon be over.
Our men’s first team plays their first pre-season match on Saturday, 11th July, away to Nuneaton Town in a 3 pm kick-off.
One day earlier, Friday 10th July, our fixtures for the forthcoming Enterprise National League North campaign will be published.
We know you’ll be impatient for all of these events, but try to keep your shirt on…
For the background story of Amelia’s flag design, visit the Telford and Wrekin Council website:
https://newsroom.telford.gov.uk/news/flag-competition-winner-announced