National League Press Release
The National League is pleased to announce a rebranding of
its title sponsorship from the Vanarama National League to the Motorama
National League from next season.
?In doing so, the new agreement adds a further three seasons
to a sponsorship arrangement with the Autorama Group which has enjoyed great
success for both parties over the past five seasons.
Motorama- sister brand of Vanarama- is a personal car
leasing broker and the latest arm of the Autorama Group.
The involvement of Motorama with The National League will
see the introduction of a brand new affiliation scheme, which will provide
supporters with an opportunity to earn money for their Club with every vehicle
Michael Tattersall, Chief Executive Officer of The National
League, said: "Following five seasons as the Vanarama National League, we
are delighted to be signing up for a further three seasons as the Motorama
“Our relationship with the Autorama Group goes from strength
to strength, and is a classic case of football sponsorship delivering value and
helping to create a leading consumer brand."
Title sponsorship of The National League propelled Vanarama
into the homes of millions of people around the UK, driving huge engagement
with the brand and the wider football community.
The Motorama National
League will receive incredible exposure with BT Sport regularly broadcasting
live matches and highlights from the competition.
CEO of Autorama Group, Andy Alderson added: “We’re delighted
to be continuing our relationship with The National League.
“It will allow Motorama to enjoy the prestige of being title
sponsor of one of the UK’s most popular football leagues and get its message
that people CAN lease the cars they want – rather than settle for something
they can find on a used dealer’s forecourt – to an engaged audience of